What will you learn?

  • Outcomes

    Learn the steps of writing a book, with a 3-step outlining process, and how to angle a book. Be aware of the hidden costs to self-publishing, as well as the many upsides.

  • Practical Tutorials

    Using both Jen's insider knowledge of designing and self-publishing a myriad of books... and on-screen tutorials... the course helps you understand the P.O.D. system, the Sales Distribution system, and preparing your book to industry standard.

  • Pre-Launch

    With a book business plan (template), be better prepared for the media, the budgeting, and your launch activities. Find out about Niche marketing and market attraction, with longer guides.

Course curriculum

You get 12 months' access

    1. Introduction to Book Creation Success

    2. Big Purpose: What's it all for?

    3. Audio: Why write a book for business

    4. Time to Write your Purpose

    1. Create an Imprint... or Buy a Package?

    2. Planning: Book Development Stages

    3. Typical Costs of Book Production

    4. Self-Publishing Pros and Cons

    1. Why plan your book?

    2. Book Outlining - Brainstorming

    3. Mind map your book

    4. Refining Outline using a Template

    5. Choose the Type of Book to Write

    6. What is a Theme?

    7. Find a Concept and Reader Research

    8. Competitive Research and Keywords

    9. Starting to Write

    10. Hear writing methods and timeline suggestion

    11. Fill out your Book Business Plan Template

    12. Self-Editing your Book

    13. What did you learn about writing a book?

    1. Steps for Paperback Books

    2. Printing specs and Artwork

    3. Professional Editing types

    4. Book Layout Programs and Designer Briefing

    5. Interior Book Design

    6. Common questions about book production

    7. Compare Book Printing charges

    8. Find out your Royalty

    1. Introducing Amazon Kindle

    2. Researching Categories - Amazon

    3. Printing your Books

    4. Upload to KDP

    5. Kindle Select

    6. Expanded Distribution

    7. Claiming the US Tax Treaty (Australians)

    8. Do it Yourself ISBN adding

    9. IngramSpark Account Creation

    10. IngramSpark Title Set-up

    11. Approve the Proof

    12. Draft2Digital Tutorial

    13. Set up Your Own Author Website

    14. Google Play books

    15. TitlePage_Distributors

    1. Copyright and Defamation

    2. Legal Deposit and Pre-publication

About this course

  • $227.00
  • 64 lessons
  • 2 hours of video content

Bonus material

  • The Niche Marketing & Book Guide

    A 39-page, large format guide, with inside tips for writing a good book, complementing the course material. If local, can be posted.

  • Market Attraction Guide

    This guide will help you form the base of your book as a business model, with a mind for offers, landing pages, etc. Written in plain English.

  • Media sheet

    Template (docx), with example of how a book media sheet should look. Helpful for sending to the media, to bloggers or others who need to know the fundamentals of your book.


Normally $227

Instructor Jennifer Lancaster

An educator, Jennifer Lancaster works with frustrated writers on how best to write, publish and angle their books. Jennifer has produced and edited many notable books, ranging from self-help to history, as well as written her own marketing and money books. She focused her insights and adventures in self-publishing into the lessons in Book Creation Success at Business Author Academy.